As the Student Marketing Manager I directed 100+ projects per semester according to goals and objectives in ensuring processes are consistent within team workloads
Project Manager
- Schedule meetings
- Create meeting layout – summarize notes, craft list for individuals to have for the next meeting and list goal(s) to establish in next meeting
- Record project details and create project guide/manual
- Manage deadlines through online project management tool, Wrike
Marketing Manager
- Oversee the rebranding of the Standards and Style Guide
- Review and edit actual guide before finalizing
- Use guide on a daily basis to review creative materials for projects before sending to client(s)
Project Manager and Content Creator
- Craft strategies and tactics to increase brand awareness to incoming students
- Research target audience by making connections to popular culture
- Provide overall layout, content, design and ideas for the Graphic Designer
- Use online project management system Wrike to facilitate, schedule and coordinate deadlines
Project Manager
- Coordinate guerilla marketing concept in scheduled meetings
- Create creative assets on Adobe Illustrator when Graphic Designers were too busy
- Purchase materials needed to establish project
- Hang up display in the concourse of the Dreyfus University Centers
- Create meeting layout – summarize notes, create display sketches, craft list for individuals to have for the next meeting and list goal(s) to establish in next meeting
Marketing Manager
- Research low Fitness & Recreation engagement on their Facebook page
- Research other University tactics used on Fitness & Recreation social channels
- Create a presentation to pitch to the Fitness & Recreation full time staff encouraging to unify all facilities under their department through one Facebook page
Social Media Coordinator
- Create social media calendar for each semester
- Create graphics for holidays and special occasions
- Post and engage with students and parents on the UC Facebook page
University Store and Text Rental Promotion
Role – Project Manager
- Assist Multimedia Coordinator facilitate video shoots with each individual
- Stepping up to participate in the video during a crisis
- Coordinate shoots in each designated location
- Use connection with the store to provide compensation to each individual featured
Student Model of the Month
Role – Project Manager
- Assist Multimedia Coordinator facilitate video shoots with the University Store
- Schedule and attend meetings with the University Store Manager to discuss clothing featured throughout the year
- Use online project management system Wrike to facilitate, schedule and coordinate deadlines for tasks expected of the Multimedia Coordinator and Graphic Designer
- Request creative assets from Graphic Designer for social media
UC Student Spotlight
Role – Project Manager
- Assist Multimedia Coordinator facilitate video shoots with University Centers employee
- Attend shoots and interview the UC student being featured
- Use online project management system Wrike to facilitate, schedule and coordinate deadlines for tasks expected of the Multimedia Coordinator and Graphic Designer
- Request creative assets from Graphic Designer for social media
