As the Student Marketing Manager, I directed 100+ projects per semester according to goals and objectives in ensuring processes are consistent within team workloads.
Project Manager
- Scheduled meetings
- Created meeting layout, summarized notes, crafted task, and goal lists for each project member
- Recorded project details and created project guide/manual
- Managed deadlines through online project management system Wrike
Marketing Manager
- Managed the rebranding for the University Centers standards and style guide
- Reviewed and edited style guide before finalizing
- Used style guide to review creative materials for projects before sending to clients
Project Manager and Content Creator
- Crafted strategies and tactics to increase brand awareness to incoming students
- Researched target audience in connection to popular culture
- Provided design deck to the Graphic Designer with content, designs, and ideas
- Used online project management system Wrike to facilitate, schedule, and coordinate deadlines
Project Manager
- Incorporated guerilla marketing concepts
- Created creative assets on Adobe Illustrator
- Purchased materials needed to establish project
- Hung up displays in the concourse of the Dreyfus University Centers
- Created meeting layout, summarized notes, created display sketches, crafted task, and goal lists for each project member
Marketing Manager
- Researched Fitness & Recreation engagement on Facebook platform
- Researched case studies and tactics used on other University socials
- Created a presentation to pitch to the Fitness & Recreation supervisor
- Encouraged to unify all facilities in their department under one social account
Social Media Coordinator
- Created social media calendar per semester
- Created graphics for holidays and special occasions
- Posted and engaged with students and parents on the UC Facebook page
University Store and Text Rental Promotion
Project Manager
- Assisted Multimedia Coordinator on project
- Facilitated video shoots
- Participated in video
- Coordinated shoots in each designated location
- Utilized relationship with the store to provide compensation to each individual featured
Student Model of the Month
Project Manager
- Coordinated video shoots with the University Store
- Participated in meetings with the University Store Manager to discuss clothing featured for each shoot throughout the year
- Used online project management system Wrike, to schedule and facilitate deadlines for tasks expected of the Multimedia Coordinator and Graphic Designer
- Requested creative assets from Graphic Designer for social media
UC Student Spotlight
Project Manager
- Assisted Multimedia Coordinator to facilitate video shoots with each University Center employee
- Attended shoots and interviewed the UC student employee being featured
- Used Wrike to facilitate, schedule, and coordinate deadlines for tasks expected of the Multimedia Coordinator and Graphic Designer
- Requested creative assets from Graphic Designer for social media
