University Centers Marketing

As the Student Marketing Manager, I directed 100+ projects per semester according to goals and objectives in ensuring processes are consistent within team workloads

Project Manager

  • Scheduled meetings
  • Created meeting layout, summarized notes, crafted task and goal lists for each project member
  • Recorded project details and created project guide/manual
  • Managed deadlines through online project management tool, Wrike

Marketing Manager

  • Managed the rebranding for the University Centers standards and style guide
  • Reviewed and edited style guide before finalizing
  • Used style guide to review creative materials for projects before sending to clients

Project Manager and Content Creator

  • Crafted strategies and tactics to increase brand awareness to incoming students
  • Researched target audience in connection to popular culture
  • Provided design deck to the Graphic Designer with content, designs and ideas
  • Used online project management system Wrike to facilitate, schedule and coordinate deadlines

Project Manager

  • Incorporated guerilla marketing concepts
  • Created creative assets on Adobe Illustrator
  • Purchased materials needed to establish project
  • Hung up displays in the concourse of the Dreyfus University Centers
  • Created meeting layout, summarized notes, created display sketches, crafted task and goal lists for each project member

Marketing Manager

  • Researched Fitness & Recreation engagement on Facebook platform
  • Researched case studies and tactics used on other University socials
  • Created a presentation to pitch to the Fitness & Recreation supervisor
  • Encouraged to unify all facilities in their department under one social account

Social Media Coordinator

  • Created social media calendar per semester
  • Created graphics for holidays and special occasions
  • Posted and engaged with students and parents on the UC Facebook page

University Store and Text Rental Promotion

Project Manager

  • Assisted Multimedia Coordinator on project
  • Facilitated video shoots
  • Participated in video
  • Coordinated shoots in each designated location
  • Utilized relationship with the store to provide compensation to each individual featured

Student Model of the Month

Project Manager

  • Coordinated video shoots with the University Store
  • Participated in meetings with the University Store Manager to discuss clothing featured for each shoot throughout the year
  • Used online project management system Wrike, to schedule and facilitate deadlines for tasks expected of the Multimedia Coordinator and Graphic Designer
  • Requested creative assets from Graphic Designer for social media

UC Student Spotlight

Project Manager

  • Assisted Multimedia Coordinator to facilitate video shoots with each University Centers employee
  • Attended shoots and interviewed the UC student employee being featured
  • Used Wrike to facilitate, schedule and coordinate deadlines for tasks expected of the Multimedia Coordinator and Graphic Designer
  • Requested creative assets from Graphic Designer for social media

Let’s build something together.